NOBL
ProShares S&P 500 Dividend Aristocrats ETF · ProShares
Dividend ETFs
1Y Return
+15.9%
Expense Ratio
0.35%
AUM
$11.8B
Dividend Yield
2.04%
Avg Annual Growth (10Y)
+11.2%
Issuer
ProShares

Overview

Every S&P 500 company with 25+ consecutive years of dividend increases, equally weighted — the strictest dividend-growth screen in the index world.

Top Holdings

TickerHoldingWeight
~68 Aristocrats, equal ~1.5% weights
CATCaterpillar~1.6%
ABBVAbbVie~1.6%
LOWLowe's~1.5%
TGTTarget~1.5%
KOCoca-Cola~1.5%

Fund Details

Index
S&P 500 Dividend Aristocrats
# Holdings
~68
Inception
Oct 2013
Exchange
NYSE Arca
Structure
Open-End Fund
Distribution
Quarterly
Avg Annual Growth (10Y)
+11.2%
Avg Annual Yield (10Y)
2.09%

Investment Thesis

Twenty-five consecutive years of increases is survivorship at its most brutal: a company must have raised its payout through the dot-com bust, the financial crisis and the pandemic to qualify. NOBL equal-weights the survivors, so no single giant dominates and the mid-cap aristocrats matter as much as the household names. It reliably lags euphoric markets and earns its 0.35% fee in the down years, when aristocrats' drawdowns run structurally shallower.

Who It's For

Long-horizon income growers and inheritance-minded investors who value payout reliability over yield size — the Aristocrats' average yield is modest; the growth of it is the point.

10-Year History

Annual Closing Price
YearClose% Chg
2016$21.56--
2017$26.20+21.5%
2018$25.28-3.5%
2019$32.23+27.5%
2020$34.97+8.5%
2021$44.06+26.0%
2022$41.20-6.5%
2023$44.49+8.0%
2024$47.83+7.5%
2025$53.33+11.5%
Annual Dividend Yield
YearYield
20161.90%
20171.90%
20182.00%
20192.10%
20202.20%
20212.50%
20222.20%
20232.10%
20242.00%
20252.04%
Annual AUM
YearAUM% Chg
2016$2.0B--
2017$2.4B+20.0%
2018$3.0B+25.0%
2019$3.6B+20.0%
2020$4.4B+22.2%
2021$5.4B+22.7%
2022$6.5B+20.4%
2023$8.0B+23.1%
2024$9.7B+21.2%
2025$12B+23.7%

Historical figures are ETFHub estimates modelled from asset-class return patterns and may differ from official fund records. Data as of August 2026.

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