Overview
What Americans buy when they choose to — Amazon, Tesla, Home Depot and around 287 retail, travel and leisure companies.
Top Holdings
| Ticker | Holding | Weight |
|---|---|---|
| AMZN | Amazon.com Inc. | 21.4% |
| TSLA | Tesla Inc. | 12.8% |
| HD | Home Depot | 6.1% |
| MCD | McDonald's Corp. | 3.9% |
| BKNG | Booking Holdings | 3.6% |
| TJX | TJX Companies | 2.9% |
| LOW | Lowe's Companies | 2.6% |
| SBUX | Starbucks Corp. | 2.1% |
| NKE | Nike Inc. | 1.7% |
| CMG | Chipotle Mexican Grill | 1.5% |
Fund Details
Investment Thesis
Discretionary is the consumer's mood ring, and the slightly negative year tells that story: tariff pressure on goods, a cooling labour market, and two stocks — Amazon and Tesla at a third of the fund — whose idiosyncratic swings dominate the sector math. When rate cuts refill consumer wallets, this is historically among the first sectors to run.
Who It's For
Cyclical investors positioning for a consumer rebound, accepting the heavy Amazon/Tesla concentration that comes with any cap-weighted version of this sector.
10-Year History
| Year | Close | % Chg |
|---|---|---|
| 2016 | $113.14 | -- |
| 2017 | $138.03 | +22.0% |
| 2018 | $136.65 | -1.0% |
| 2019 | $173.54 | +27.0% |
| 2020 | $251.64 | +45.0% |
| 2021 | $322.10 | +28.0% |
| 2022 | $206.14 | -36.0% |
| 2023 | $288.60 | +40.0% |
| 2024 | $363.64 | +26.0% |
| 2025 | $400.00 | +10.0% |
| Year | Yield |
|---|---|
| 2016 | 1.40% |
| 2017 | 1.20% |
| 2018 | 1.30% |
| 2019 | 1.20% |
| 2020 | 0.80% |
| 2021 | 0.60% |
| 2022 | 0.90% |
| 2023 | 0.80% |
| 2024 | 0.70% |
| 2025 | 0.70% |
| Year | AUM | % Chg |
|---|---|---|
| 2016 | $2B | -- |
| 2017 | $2.5B | +25.0% |
| 2018 | $3B | +20.0% |
| 2019 | $3.5B | +16.7% |
| 2020 | $5B | +42.9% |
| 2021 | $7B | +40.0% |
| 2022 | $4.5B | -35.7% |
| 2023 | $5.5B | +22.2% |
| 2024 | $6.5B | +18.2% |
| 2025 | $6B | -7.7% |
Historical figures are ETFHub estimates modelled from asset-class return patterns and may differ from official fund records. Data as of September 2026.
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