PJUL
Innovator U.S. Equity Power Buffer ETF - July · Innovator
US Broad Market
1Y Return
+11.4%
Expense Ratio
0.79%
AUM
$1.0B
Dividend Yield
0.00%
Avg Annual Growth (Since Inception)
+9.8%
Issuer
Innovator

Overview

S&P 500 exposure with the first 15% of annual losses absorbed — a defined-outcome options structure that resets each July.

Top Holdings

TickerHoldingWeight

Fund Details

Index
S&P 500 (buffered outcome)
# Holdings
4 (options)
Inception
Aug 2018
Issuer
Innovator
Expense Ratio
0.79%
TTM Yield
0.00%
Avg Annual Growth (Since Inception)
+9.8%
Avg Annual Yield (Since Inception)
0.00%

Investment Thesis

Equity returns for investors who can't stomach equity drawdowns: the 15% buffer converts the scariest part of the distribution into a known trade-off (capped upside). +11% while fully protected against a 2022-style first leg down is the product working as designed.

Who It's For

Near-retirees and the loss-averse who would otherwise sit in cash — equity upside with the floor they need to stay invested.

10-Year History

Annual Closing Price
YearClose% Chg
2016----
2017----
2018----
2019$26.75--
2020$28.76+7.5%
2021$30.83+7.2%
2022$30.19-2.1%
2023$36.19+19.9%
2024$41.17+13.8%
2025$46.43+12.8%
Annual Dividend Yield
YearYield
2016--
2017--
2018--
20190.00%
20200.00%
20210.00%
20220.00%
20230.00%
20240.00%
20250.00%
Annual AUM
YearAUM% Chg
2016----
2017----
2018----
2019----
2020----
2021----
2022----
2023----
2024----
2025$1.0B--

Historical figures are ETFHub estimates modelled from asset-class return patterns and may differ from official fund records. Data as of August 2026.

Markets. Intelligence. Daily.

Full briefs on 400+ ETFs, curated daily ETF news, and a free weekly deep-dive newsletter — all on ETFHub.

Get the Free Weekly Brief Explore the ETF Portal Official Fund Page →